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The Science Behind Purus

Your body already knows how to reach calm and focus. The right compounds, found in plants for millions of years, can help it get there — without stimulants, without sugar, without compromise.

WHy Terpenes?

Long before modern wellness existed, plants developed their own chemistry.

Terpenes are the naturally occurring botanical compounds that give plants their distinctive aromas—from the freshness of pine forests to the brightness of citrus and the calm of lavender. But these compounds were never created simply to smell good. In nature, they help plants communicate, adapt, and protect themselves.

PURUS takes inspiration from this natural intelligence.

Rather than using whole plant extracts or concentrated oils, we formulate with precise, isolated botanical terpenes, blended to exact specifications for consistency, purity, and quality.

Nature created the chemistry. PURUS simply refines it.

The Terpenes in Purus

d-Limonene

Found naturally in citrus peel. Research has examined d-limonene's interaction with serotonin and dopamine pathways. A 2019 study published in Brain and Behavior found elevated mood and reduced anxiety markers in participants exposed to limonene inhalation. Purus uses it in ingested form, consistent with its natural occurrence in food and drink.

β-Myrcene (Calm)

One of the most abundant terpenes in nature. Myrcene is found in hops, lemongrass, and mango. Research has consistently shown sedative and muscle-relaxant properties at relevant doses. It is studied for its potential role in reducing the onset of sleep and supporting physical relaxation without sedation at low doses.

β-Pinene

Present in both Calm and Focus. Pinene is one of the most widely studied terpenes and a natural bronchodilator. Research has explored its interaction with acetylcholinesterase inhibition — a mechanism relevant to memory and cognitive performance. It is also associated with anti-anxiety effects in animal models.

cis-β-Ocimene (Focus)

A floral, herbal terpene found in mint, parsley, and orchids. Studied for its role in alertness and cognitive arousal. Ocimene contributes to the lighter, cleaner energy profile of Purus Focus — without the adrenal spike of caffeine.

Featured collection

On sale
Purus Drinks Complete Bundle

Purus Drinks Complete Bundle

$4.38  per  250 ml
+3
$35.00 $40.00
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On sale
Purus Drinks Calm Apple

Purus Drinks Calm Apple

$4.38  per  250 ml
+3
$35.00 $40.00
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On sale
Purus Drinks Focus Guava

Purus Drinks Focus Guava

$4.38  per  250 ml
+3
$35.00 $40.00
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On sale
Purus Gummies Energy & Chill Bundle

Purus Gummies Energy & Chill Bundle

+2
$58.00 $59.90
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Purus Gummies Chill Strawberry 120g

Purus Gummies Chill Strawberry 120g

$29.95  per  120 g
+7
$29.95
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Purus Gummies Energy Grape 120g

Purus Gummies Energy Grape 120g

+7
$29.95
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Frequently Asked Questions

Are terpenes safe?

Yes. Terpenes are classified as GRAS (Generally Recognised As Safe) by the US FDA and are found in everyday foods including citrus fruit, herbs, and spices. Purus uses food-grade terpene isolates at concentrations consistent with their natural occurrence in diet.

How quickly does it work?

Most people report noticing effects within 15–30 minutes of drinking Purus. The onset is gradual and smooth — there is no spike, and no crash.

Can I drink Purus every day?

Yes. Unlike caffeine, terpenes do not build tolerance in the same way. Daily consumption is consistent with normal dietary terpene intake from fruit, vegetables, and herbs.

Is Purus suitable for everyone?

Purus is suitable for most adults. As with any functional food or drink, we recommend consulting a healthcare professional if you are pregnant, breastfeeding, or managing a medical condition.

What's the difference between Calm and Focus?

The terpene blend differs between the two products. Calm contains d-Limonene, β-Myrcene, and β-Pinene — a combination studied for mood support, relaxation, and reducing mental noise. Focus contains d-Limonene, cis-β-Ocimene, and β-Pinene — a combination oriented toward alertness, clarity, and sustained cognitive engagement. Both are caffeine-free and sugar-free.

Purus in leading retailers

Retailers that stock Purus drinks
Purus store locator – stockist network
Retail locations for Purus drinks in Australia

Purple Universe Pty Ltd

ABN: 56 676 130 966

Registered Address: Level 2, 161 Collins Street, Melbourne VICTORIA Australia 3000

Phone Number: 1300 856 979

Email: Well@bypurus.com

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